David DeFilippo of Woodlawn Memorials featured in ESPN Team Spirit Commercial

ESPN launched another series in the It’s Not Crazy, It’s Sports campaign, exploring the trend of sports-themed funerals and expressions of fandom postmortem. Academy Award Winning Director Errol Morris was commissioned for the project, which includes 15, 30 and 60-second “trailers”, as well as a short documentary about the phenomenon. Funeral directors, tombstone makers and fans are among the subjects interviewed for the eight-minute documentary. Those featured included David DeFilippo of Woodlawn Memorials. From each share stories about real fans who requested to be interred through sports-themed memorials. The marketing campaign launched in July of 2010 and was designed to be a conversation with fans about those things that make sports inspiring, entertaining and dramatic.

ESPN: Team Spirit from Stuart Jennings on Vimeo.


At Woodlawn Memorials, we design, carve and letter our memorials right on our premises, enabling us to maintain the highest levels of quality and service at the most reasonable price. We are proud to be the largest provider of cemetery memorials in the Boston area.


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Woodlawn Memorials, Inc.
315 Elm Street,
Everett, MA 02149
Phone: (800) 640-5058